VistaCreate

VistaCreate — professional design and creative content creation iOS app. Users work with thousands of templates, add images, text, shapes and audio, and export designs in multiple formats.

My role:

• Implemented a new Home screen per the Figma design, improving the first experience with the app for new users and enabling promotion of seasonal offers and discounts
• Covered core modules with unit tests
• Continuously iterated on the onboarding flow, testing different variants with A/B tests to improve user conversion
• Analytics event logging — Firebase, AppsFlyer, Iterable, Segment

Technical info:

• Written in Swift, UIKit-based with SwiftUI components; Metal for graphics rendering
• MVP/VIPER hybrid — Router-based navigation, Presenter classes for business logic, ViewControllers as the view layer
• 21 development CocoaPods modules
• CoreData for local persistence with custom context management and undo/redo support
• StoreKit + custom BillingService module for subscriptions and in-app purchases
• Firebase — Analytics, Crashlytics, RemoteConfig, A/B testing, DynamicLinks, Push Notifications
• AppsFlyer for attribution, Iterable for marketing automation, Facebook SDK for social
• Lokalise localization with 25 languages supported
• Deployment target: iOS 15.0+, iPhone and iPad supported

CI/CD & Workflow:

• GitLab CI with Development and Full test plans
• Fastlane for TestFlight releases, version management, dSYM uploads, and Lokalise sync